In a bid to counter the dominance of Chinese rivals especially Transsion Holdings, the makers of Tecno, Infinix and Itel brands, Smartphone maker Xiaomi is set to open its first office in Nairobi this year.
The announcement has come as the firm is in the process of setting up an African office that focusses on markets including Kenya, following the expansion of its homegrown Chinese market.
Analysts said the unveiling of an African Office by the Xiaomi highlights the company is focused on implementing a low-cost strategy by getting rid of brokers to increase earnings as it rolls out its expansion strategy in the African Region.
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