Confectionery company Wrigley East Africa will enhance its partnership with women entrepreneurs to distribute its products
Dubbed ‘Maua’, the country wide program is part of Wrigley East Africa’s contribution to spurring job creation in Kenya through creation of autonomous micro-entrepreneurs and micro-distributors.
Additionally, it is part of the larger ‘Sustainable in a Generation plan’ launched by parent firm Mars incorporated and one that seeks to make a positive difference in the world through the creation of shared benefits with partners and stakeholders.
The program is also aimed at expanding the geographical reach of Wrigley products to consumers by providing tools of trade such as back packs, bicycles and motorbikes to the women.
Maua will seek to train women and youth from challenged economic backgrounds on basic entrepreneurship skills including record keeping, branding, selling and business planning among other. Further, they obtain preferential rates for all Wrigley products to start their businesses.