Kenya breweries has unveiled a 12-week promo that is aimed at rewarding six lucky winners with a chance to travel abroad and watch one of the Fromula 1 Grand prix race.
The campaign dubbed experience formula 1 with Johnnie Walker is open to consumers of any of the Johnnie walker brands. To take part, consumers need to buy any variant of Johhny walker, scratch the panel to reveal a 6-digit alpha numeric code and SMS the code to 20405.
Other than this, Jonnie Walker customers will also have an opportunity to win Sh 2,000 daily and Sh 10,000 weekly cash prizes.
Speaking during the unveiling of the Experience Formula 1 with Johnnie walker campaign, international Premium spirits, KBL head of spirits said, “For the first time in history, KBL s bringing the longstanding Jonnie walker –Formula 1 partnership to Kenya. This partnership affirms the position as the leading alcoholic beverage company in East Africa, while at the same time strengthening the historical connection that the Walker family has with the world of motorsport and Grand Prix racing which goes back to the 1950s.”
The Formula 1 Grand Prix circuit, which kicked off in March, comprises 21 races spread throughout the year until November. Thus far four races have been held in Australia, Bahrain, China and Azerbaijan.
While on the trip the six winners will also be treated to the Jonnie Walker VIP hospitality tent.