Bidco has launched the world’s first maize meal-based noodles with Sukuma wiki flavor. The Thika based consumer says the noodles are mainly targeted at a majority of noodle –lovers who grew up eaiting the country’s most popular staple, Ugali and Sulumawiki.
The company also announced the introduction of a new line of cheese and onion flavored noodles for the local market. The two variants follow the launch of tomatoes & onion, chicken and beef muchuzi flavors less than a year ago.
“In less than a year, Noodies has quickly grown to be Kenya’s fastest growing noodles brand. The introduction of Ugali noodies with sukumawiki flavor and cheese variants has been informed by our studies on consumer trends and preferences,” said Bidco CEO, Mr Thiagarajan Ramamurthy.