Chivas XV, the latest addition to the Chivas Regal portfolio has been launched into to the Kenyan market. The brand, a 15 Year Old blend that challenges conventions in the Scotch whisky category is perfect for high-energy celebrations.
Designed to be enjoyed in innovative new serving styles, Chivas XV targets a new consumption moment, which is not traditionally associated with Scotch encouraging fans to enjoy their favourite spirit in a whole new way.
Pernod Ricard Kenya Commercial Manager, Esther Muhoro said: “At Chivas we believe that blended is better – in life and in Scotch. Chivas XV is a whisky that successfully combines the Chivas tradition and passion for blending with a modern thirst for shared experiences. Whether you’re an aficionado or a beginner, forget what you know about whisky – Chivas XV is challenging conventions as the ultimate drink to enjoy on an evening out. Now that’s worthy of celebrating.”
As the original luxury blended Scotch whisky, Chivas’ belief in blending was instilled by James and John Chivas, who pioneered the art in 19th century Scotland. And now, 200 years on, Sandy has created a new innovative blend that is a uniquely refined fruity and velvety interpretation of the Chivas house style.
Chivas XV is a permanent addition to the Chivas Regal range, bridging a gap between Chivas Extra and Chivas 18 and tapping in to a new consumption moment.
Sure to stand out in any crowd, Chivas XV is presented in the same iconic bottle shape that makes Chivas whiskies recognisable around the world: a striking all-gold bottle that commands attention.