Kenya breweries Ltd (KBL) has launched a variant of Kenya Cane, popularly as KC as the firm seeks to increase its market share in the spirits market as well as up the revenue stream.
Kenya cane pineapple will join an established list of other variants, among them KC Smooth, KC Coconut and KC citrus, KBL senior innovations Manager Victor Kagema said they were continuously introducing new flavours in response to varied Consumers tastes and preferences.
The new variant is inspired by the tropical blend of cane spirit and pineapple, a well-known fruit whose taste is loved by many Kenyans.
Kenya Cane, the original cane spirit, has been part of the Kenya’s drink culture since 1976. It commands a strong market share as the leading spirit in the country.
Kenya Cane Pineapple contains 40% alcohol by volume, just like the other KC variants. It is also affordably priced at parity to the rest of the variants at Sh250 for the 250ml and Sh670 for the 750ml.
It will now be available for sale in bars, supermarkets, liquor stores and online shopping platforms.
Mid this year the brewer launched the Sminorff Green Apple. The variant is an addition to the already existing Red Ice and Black ice. KBL has most recently launched hope house 13, which is an international beer brand targeted at premium market.
The alcohol and beverage manufacturer has been keen on investing ininnovation as the driver for growth in the alcohol manufacturing business.
KBL which has invested more than Sh300 billion towards the Ruaraka plant and the construction of a new plant in Kisumu looks to stay abreast with the ever shifting consumer needs of its Keg and spirits products.
As part of its commitment to support the Kenyan entrepreneurial spirit, the brand is currently running a National Consumer Promotion dubbed “Shangilia Hustle Ya Kenya” which is rewarding consumers with Sh100,000 capital injection into their businesses.