Instagram is experimenting its new feature that will enable users to view more stories straight away, both on the home screen and in a new Stories-only experience.
In the experiment, users will first see dual rows of stories instead of one at the top of the screen when they initially open the Instagram app. Further, to enable you click to “See All stories”, a button will also appear below this extended stories area.
A new screen will afterwards launched where you can view and scroll through all your available stories in full-screen experience.
Sources indicate that the feature was initially seen by a California-based social media manager almost two weeks ago.
As reported by Techcrunch, the company has been running the test for over a month and is currently experimenting with a small group of users. However, the company was shy about delving too much into the whole saga.
Given the Facebook stories wide demand, growth and rising value to Facebook advertisers, it’s not shocking to have Facebook experimenting with concepts that would let it to push more users to engage with Stories.
In the third quarter of last year, Facebook called Stories one of its major growth areas, with 3 million of its 7 million total advertisers, promoting their products and services across Facebook, Instagram and Messenger stories collectively.
By end of last year, the total number of advertisers using Story Ads had risen to 4 million.
Still within the same year Facebook announced customisable templates with a view of addressing advertisers’ needs. This meat that businesses would be able to upload photos and videos, then choose from different layouts, colour and text to make more appealing Stories.
Further, to make it simpler to partake in stories, Facebook currently allows advertisers to buy across Facebook, Messenger and Instagram at one ago.
With this scenario then, if Instagram decided to launch this product officially, it could draw in more daily users and consequently more advertisers.