Cloud-based business software provider, Freshworks has announced its expansion into the African market, in a bid to address the growing IT spend in the continent.
Freshworks said in statement that it intends to make improvements to improve it marketing, sales and partnership operations across the African region.
“The opening of Africa is an important milestone for us, as it demonstrates our expanding commitment in the region and strengthens our position as a leading software provider. The combination of our industry-leading solutions along with a growing customer base in the region will augment our local operations. Our aim is to build rich meaningful engagement with enterprises of all sizes that are looking for new cutting-edge solutions to power their customers and employee experiences,” said Arihant Jain, director, Middle East and Africa.
The Chennai, based company has made at least nine acquisitions over the last three years which include chatbots to digital marketing tools meant to bolster its range of cloud based enterprise software products.
The company has managed to raise US$150mn (Ksh 15bn) after six rounds of funding from investors such as alphabet’s venture capital arm, CapitalG, Sequoia, Tiger Global and Accel. This is according to business information platform – crunchbase.
IDC predicts the overall African IT spending to reach $33.4 billion in 2018, with Kenya being among te top contributors. In 2017 Freshworks built their African establishment with the company’s flagship ‘partner program’ receiving immense interest from regional resellers and adding Techbiz, cloudHop and VivaGlobal