Grant’s one of the world’s top Scotch whisky, has unveiled the new look Grant’s Triple wood – in Nairobi. The reveal which happened for the first time in Africa, was hosted by Mr. Daniel Dyer, the global brand ambassador of Grant.
My Dyer shared his vast knowledge and experience in the collective process and skills involved in developing the complex flavors behind the new look whisky with bartenders, distributors, bar owners, and consumers a the Grant’s Triple Wood Reveal event and an intimate Trade Partners Appreciation Dinner
“The new look Grant’s Whisky is bold, unapologetic and ambitious and it takes a 198 pairs of hands to make every single bottle of Grants. We chose Nairobi as the first city in Africa to launch our whisky as we celebrate our Triple Wood journey with our Kenyan friends and family which maintains our exceptional taste, with a new global brand refresh.’’ Said Mr Dyer
Having been in the whisky industry for a decade now, Mr. Dyer has mastered his trade and has a practical understanding of the art and science behind whisky making. To become the brand’s latest Global Ambassador, Daniel, and 5000 other applicants, entered the ‘Greatest Job Interview in the World’ in 2017 – a global recruitment competition by Grant’s
As a brand, Grant’s believes that great things happen when working together and it is through this power of collaboration and shared passion that Triple Wood is made. It takes 198 pairs of hands to make Grant’s whisky from grain to glass, with a totally shared commitment to the process.
With five generations of the Grant family making whisky since 1887, Grant’s remains the only blended whisky producer to have its own Stillman (‘The Maker’), Cooper (‘The Muscle’) and Master Blender (‘The Master’) working together in one place, which is celebrated in a new global communications campaign. Having craftsmen’s expertise under one roof means the collaborative process is seamless.
Specialist expertise is passed from one generation to the next, meaning that the whisky created is of a consistently high quality with the same Grant’s taste and aroma.