Hayat Kimya a global fast moving consumer goods firm has launched it operations in Kenya with the unveiling of its Molflix baby diaper brand. The company which falls under the Hayat Group, a Turkish conglomerate, has invested $ 6 million (sh600 million) in its local operations as it aims to capture the East African market through the Kenyan. Hayat Kimya Global Chief executive Avni Kigili said at the launch in Nairobi, they hope to take market leadership within the next two years.
“Kenya is a developing country, carrying a lot of potential, with her growing, young population, with her strategic location for Central and East of Africa. Hayat would like to be part of this rapidly modernizing and developing country by offering brand quality and innovation with Molfix.”
During the launch event, Hayat Kimya also unveiled Terry Anne Chebet as its brand ambassador in Kenya. Terry Anne noted that the reason why she chose the brand is because of its anti-leakage and high absorbency qualities, having used it for her one year old baby girl, Talaa.