Consumer firm Procter and Gamble (P&G) has entered into a partnership with Laikipia and Tharaka Nithi counties to educate 65,000 mothers on maternal healthcare in the next five years.
P&G signed an agreement that will see the three partner under the ‘mother and baby healthcare programme, which will educate new mothers in hospitals on immunization, skin care, sleep and breast feeding.
P&G, through its Mother and Baby Healthcare Program, emphasizes on quality improvement approach to reducing these causes of maternal mortality.
P&G Legal Counsel, Government Relations & Public Policy Lead for East Africa, Mr. George Owuor noted that they have invested greatly in the health of Kenya mothers.
“Laikipia and Tharaka Nithi counties are prioritizing maternal healthcare. This partnership is a natural fit in ensuring the healthy development of babies and the well-being of mothers,” said Mr. George Owuor.
According to new data by UN – led action group, Kenya’s infant mortality rate remains higher compared to other East African states. Estimates from the UN inter-agency for child mortality 2017 report, show that, of every 1,000 babies born in Kenya, 23 die before the end of their first month.